- Doubles down on its push for Free Bank Transfers
Sterling Bank has once again pushed the boundaries of what corporate citizenship can mean to everyday Nigerians, shortly after sparking a national movement with its Zero Transfer Fees campaign.
Last week, regular Lagosians stepping out after long workdays were met with an unexpected gift: Sterling OneBank-branded buses waiting to take them home, free of charge.
Starting as a push against bank transfer fees, the initiative has now taken to the streets, as the bank began offering free bus rides to customers across major Lagos corridors, a gesture that will continue through May 2025 to ease the return of workers after the May Day holidays.
For a city where a single bus fare can be the difference between feeding a family or not, Sterling’s free ride initiative struck a deep chord.
What began with free transfers through its OneBank platform has now evolved into a movement on wheels, connecting digital convenience with real-world survival.
In a time of skyrocketing costs, the bank is reaffirming a simple belief: financial freedom should not end at the removal of bank charges, it should move you, carry you, and lift you.
Across Lagos, from Obalende to Ikorodu and TBS to Oshodi, the sight of Sterling buses pulling up to offer free rides sparked moments of disbelief, gratitude, and quiet celebration.
For thousands of commuters, it was a tangible reminder that sometimes, the biggest changes come not from slogans, but from small, deliberate acts of care.
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