MTN Nigeria on Tuesday held the opening ceremony for the 2025 edition of 21 Days of Y’ello Care, the company’s annual employee volunteerism initiative.
This year’s campaign, themed “Connecting at the Roots – Connecting Communities through Digital Tools,” will run from June 1 to June 21, 2025, and focuses on supporting communities that continue to face barriers to digital access and connectivity.
MTN Nigeria kicked off on Sunday June 1 with training across different locations in Lagos where staff of the company volunteered to deliver training in valuable areas such as digital marketing and personal branding and employability skills.
In line with the Groupwide campaign theme, MTN Nigeria is implementing a series of grassroots initiatives aimed at expanding digital inclusion and connectivity in underserved areas. Planned activities include equipping schools and community youth centres with devices, digital literacy workshops, deployment of community Wi-Fi access points, support for digital entrepreneurship and the establishment of an all-in-one Y’ello Pods across the country that will provide a digital hub for learning and support financial inclusion.
Speaking at the opening ceremony held in Lagos, Karl Toriola, Chief Executive Officer, MTN Nigeria said, Y’ello Care matters to us because we’re a digital company and we’re operating in an environment where there are so many needs. At MTN Nigeria, we care, and we want to show our direct connection and responsibility to the communities we operate in.
Now in its 18th year, Y’ello Care is a groupwide flagship MTN employee volunteering initiative that encourages MTNers to volunteer their time and expertise to support positive social change. The campaign reflects MTN’s purpose to enable the benefits of a modern connected life for everyone and is anchored in the company’s core values.
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