- Aligns with Changing Customers’ habit
Heirs Insurance Group has continued to make remarkable inroads into digital market space and penetration of the hitherto unreached tech savvy customers on the digital divide, reflecting wide acceptance of its innovative growth with 200 per cent growth.
This was revealed in a recent interview with the Chief Digital Officer of Heirs Insurance Group, Peace Okhianmhense-Philips, where he announced a 200 per cent revenue boost from digital channels alone.
The figure was drawn from a quarterly business report by Heirs Insurance Group, tracking digital adoption by its insurance customers, comparing the first quarter of 2024 to the same period in 2025.
The outstanding growth in digital adoption not only reflects the group’s mission in democratising access to insurance, but it also indicates a growing preference for fast, accessible, and reliable digital services, by the Nigerian insuring public.
The report also reflects broader trends in customer behaviour and an interesting shift toward democratising insurance in a previously underserved market.
The Chief Digital Officer of Heirs Insurance Group, Peace Okhianmhense-Philips, pointed that Heirs Insurance Group has championed a digital-first strategy, prioritising simplicity, speed, accessibility, and reliability in its service delivery, Okhianmhense-Philips, said:
“This spike in the revenue growth via our digital channels is proof that our vision for simple, accessible, and affordable insurance is delivering real value. With digital channels like the SimpleLife Mobile App, which has recorded nearly 70,000 downloads within a short period, our chatbot Prince, the 1100# USSD code, and a user-friendly website, Heirs Insurance Group has created a seam- less digital ecosystem that puts insurance at customers’ fingertips.
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