Players in the Nigerian creative industry’s production segment have, through Amplify Africa 2.0 workshop, demonstrated commitment to further lift Nigeria’s standing in the entertainment segment by ensuring that greater value is achieved in event management and production.
This was the thrust of the Amplify Africa 2.0 2025 median conference titled “From Hustle to Industry” which held at ZoneTech Park, Gbagada Lagos, where with focus on tutoring younger and more production experts, participants were put through courses bordering on stage and set design to build impressive show environment, invent production workflow, the science of sound and artists plus tech crew relationship, amongst other courses.
Speaking on the two-day workshop, the convener, Mr Siji Ewedemi, Director @tuneupprouk, a computer scientist and sound engineer, said that the collaborative efforts of even producers in the country gave birth to Amplify Africa 2.0, which, will ensure to reach other parts of the country, in its effort to raise the bar in creating everlasting experience with event production in the country. According to him, the creative, entertainment industry of which the production segment is a major driving force, but relatively unsung, is bedevilled with a myriad of challenges. The sound engineers, the light engineers, the Voice experts, Arrangers and other professionals in the event production industry, he said are few in supply, adding that there is urgent need to close the supply gap.
Ewedemi said that Amplify Africa 2.0 is focused on addressing the challenges event companies are facing, which include lack of state-of-the-art equipment, attracting investors to sponsor big shows as seen in advanced countries, dearth of professionals, manpower to further enhance the deliveries, amongst others.” Within the entire space, to create training opportunities.
Opportunities like audio training, light training’ according to him, the biggest disadvantage or challenge is the knowledge gap.
‘Sometimes people are not well equipped enough. At times you forget about that heavy-duty technical stuff that you even forget to create experience” he said.
The event focused on addressing the problem within the African event production span targeted at moving the industry to a more effective, efficient and more value creating standard.
Amplify 2.0 Africa with conference sub theme “Louder, Stronger, Better”, had in attendance professionals from diverse creative segments of the Nigerian entertainment sector , as well as industry experts and emerging professionals desirous of enhancing their skill in the production segment to be slightly positioned to play globally.
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