Nigeria Customs Backs 2026 World Public Relations Forum, Cites Power of Strategic Communication

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The Comptroller-General of Customs (CGC), Adewale Adeniyi, has pledged the support of the Nigeria Customs Service (NCS) for the successful hosting of the 2026 World Public Relations Forum (WPRF), scheduled to take place in November 2026, while highlighting the impact of strategic communication towards the success of key reforms being implemented by the Service.

CGC Adeniyi made this commitment on Tuesday, 22 September 2026, when a delegation led by the President and Chief Executive Officer of the Global Alliance for Public Relations and Communication Management, Professor Justin Green, alongside the President of the Nigerian Institute of Public Relations (NIPR) and Chairman of Council, Ike Neliaku, visited him at the Customs House, Maitama, Abuja, ahead of the global event.

The CGC used the engagement to speak on some of the major reforms undertaken by the Service, including B’Odogwu, the Authorised Economic Operator (AEO) programme and Advance Ruling, noting that the measures were part of efforts to improve Customs processes, provide greater predictability for legitimate traders and strengthen the relationship between the Service and its stakeholders.

He said, “The Nigeria Customs Service recognised the importance of the World Public Relations Forum and its potential to bring global attention to responsible communication, institutional trust and effective public service. And, I want to assure you of the Service’s support for the forthcoming event and its commitment to contributing to its success.”

Speaking on the significance of the forum, Professor Justin Green said hosting WPRF 2026 in Nigeria will be a significant achievement for the country and the public relations profession in Africa.

Green also said the forum would provide a global platform to showcase Nigeria’s cultural heritage, communication industry and innovative approaches to public relations, while creating opportunities for knowledge-sharing, professional collaboration and dialogue on the future of communication, stating, “We are expecting all the 126 member countries of the Global Alliance to grace this forum.